Comments for InfoCreative Communications http://www.infocreative.biz Business communications for the web and print Tue, 24 Jan 2012 04:37:06 +0000 hourly 1 http://wordpress.org/?v=3.3.1 Comment on Content strategy – a revolution? by betty http://www.infocreative.biz/content-strategy-revolution/#comment-18 betty Tue, 24 Jan 2012 04:37:06 +0000 http://www.infocreative.biz/?p=1062#comment-18 Thanks Bill. I read your post and will be responding after some time for thoughts to percolate! I agree that on a smaller scale we have always done most aspects of content strategy in tech communication projects that adhered to any standards. It seems that the newer companies that have not yet standardized and the more mature companies that have massive amounts of content are the ones most in need of content strategy. Consistency is an important part of any business strategy! Thanks Bill. I read your post and will be responding after some time for thoughts to percolate! I agree that on a smaller scale we have always done most aspects of content strategy in tech communication projects that adhered to any standards. It seems that the newer companies that have not yet standardized and the more mature companies that have massive amounts of content are the ones most in need of content strategy. Consistency is an important part of any business strategy!

]]> Comment on Content strategy – a revolution? by Bill Albing http://www.infocreative.biz/content-strategy-revolution/#comment-17 Bill Albing Tue, 24 Jan 2012 00:44:55 +0000 http://www.infocreative.biz/?p=1062#comment-17 Great post, Betty. You don't need to give me any credit for the conversation - these are your ideas and they need to be worked through. I posted some of my ideas about content strategy on my blog in a post entitled <a href="http://www.billalbing.com/2012/01/24/content-stratification/" rel="nofollow">'Content Stratification'</a>. I hope it makes sense and I hope you respond. You have a great perspective on content strategy and business value - keep articulating it! Great post, Betty. You don’t need to give me any credit for the conversation – these are your ideas and they need to be worked through. I posted some of my ideas about content strategy on my blog in a post entitled ‘Content Stratification’. I hope it makes sense and I hope you respond. You have a great perspective on content strategy and business value – keep articulating it!

]]> Comment on Content strategy – a revolution? by Content Stratification | Ideas in the Making http://www.infocreative.biz/content-strategy-revolution/#comment-16 Content Stratification | Ideas in the Making Tue, 24 Jan 2012 00:36:24 +0000 http://www.infocreative.biz/?p=1062#comment-16 [...] Content Horizons In her recent blog post ‘Content strategy – a revolution?’, Betty Tew is just touching the tip of the iceberg (or, whatever the equivalent in a cloud metaphor [...] [...] Content Horizons In her recent blog post ‘Content strategy – a revolution?’, Betty Tew is just touching the tip of the iceberg (or, whatever the equivalent in a cloud metaphor [...]

]]> Comment on Truth in storytelling by Storytelling Observations, Facebook Stories, Intersect, Narrative Technique, National Storytelling Conference, Inception & More http://www.infocreative.biz/truth-in-storytelling/#comment-9 Storytelling Observations, Facebook Stories, Intersect, Narrative Technique, National Storytelling Conference, Inception & More Mon, 26 Jul 2010 11:14:57 +0000 http://www.infocreativebiz.com/?p=540#comment-9 [...] Truth in storytelling [...] [...] Truth in storytelling [...]

]]> Comment on The four types of case studies: which is right for you? by Tweets that mention The four types of case studies: which is right for you? | InfoCreative Communications -- Topsy.com http://www.infocreative.biz/the-four-types-of-case-studies/#comment-7 Tweets that mention The four types of case studies: which is right for you? | InfoCreative Communications -- Topsy.com Sun, 27 Jun 2010 19:41:28 +0000 http://www.infocreativebiz.com/?p=385#comment-7 [...] This post was mentioned on Twitter by InfoCreative Biz, Betty Tew. Betty Tew said: A case study lets you tell a unique story about your business - http://ow.ly/23S45 [...] [...] This post was mentioned on Twitter by InfoCreative Biz, Betty Tew. Betty Tew said: A case study lets you tell a unique story about your business – http://ow.ly/23S45 [...]

]]> Comment on Crafting White Paper 2.0 book review by Betty http://www.infocreative.biz/crafting-white-paper-2-0-book-review/#comment-6 Betty Mon, 21 Jun 2010 02:13:32 +0000 http://www.infocreativebiz.com/?p=341#comment-6 Hi Jonathan, you're very welcome! Mark, thanks for dropping by! Hi Jonathan, you’re very welcome!

Mark, thanks for dropping by!

]]> Comment on Crafting White Paper 2.0 book review by Mark McClure http://www.infocreative.biz/crafting-white-paper-2-0-book-review/#comment-5 Mark McClure Mon, 21 Jun 2010 00:17:35 +0000 http://www.infocreativebiz.com/?p=341#comment-5 Betty, I also have Jonathan's book and my own review will follow when I've finished reading it! What impresses me most about his approach to white papers is how the very best elements of b2c direct response copywriting are intelligently incorporated into a b2b business document for a savvy audience. This requires not only experience in marketing and writing but also a sense of what makes humans respond i.e. the psychology of persuasion. Wonderful stuff. Betty, I also have Jonathan’s book and my own review will follow when I’ve finished reading it!

What impresses me most about his approach to white papers is how the very best elements of b2c direct response copywriting are intelligently incorporated into a b2b business document for a savvy audience.

This requires not only experience in marketing and writing but also a sense of what makes humans respond i.e. the psychology of persuasion. Wonderful stuff.

]]>