Starting a new communications project is quite easy. First, we schedule a time to discuss your goals. After this session, I restate your goals in a creative brief or outline that you approve. With my clear, easy-to-read style and understanding of your requirements, I can easily create the “perfect-fit” copy for your audience.
Website writing and editing
It’s important to plan your content with your visitors’ needs and questions in mind. We’ll define your ideal reader’s profile and a use case for each page to develop the appropriate content for your reader’s needs and interests.
One of the first questions a web visitor has is “how can this help me?” If you answer this one question effectively and in a variety of ways, you’ll have created most of the marketing messages you need on your site.
If you have copy that needs an “uplift,” here is a description of the different levels of edit I provide as a copy editor.
Customer and user assistance
To provide a great customer experience with your product, make it easy for them to get the help they need. Customer aids, such as product and training guides, can even help sell your product. Customers want ROI quickly, and easy, how-to content helps them get productive so they can reap the benefits. As an experienced content developer, I interview your designers, engineers and other subject matter experts to create the customer and user assistance collateral you need.
White papers
White papers help to position your company’s offerings in the marketplace and establish thought leadership. Again, a reader profile and needs analysis are key in writing a successful white paper. Most white papers follow the classic problem and solution format and are aimed at either a business or technical decision maker.
Case studies
Case studies have many requirements, the most important of which is the customer who has the right story and is willing to share it. Case studies require planning, managing, and skillful interviewing. A good interview provides the quotes and specific details needed to craft a compelling story.
Getting started
I work on both a project and contract basis. To get started on your project today, call me at 919-362-5036. Don’t see your type of project listed? Call or email me with “Query” in the subject line, and I’ll let you know promptly if I can help you.
