Category Archives: Book reviews

The Web Content Strategist Bible book review

Posted on 02/06/2012 by betty

The Web Content Strategist’s Bible, Developing Content for Large-Scale Websites, by Richard Sheffield struck a chord with me and also raised a few questions. Having worked on three web content projects myself, primarily as a content developer, I can appreciate … Continue reading →

Posted in Book reviews, Content strategy, Web copy | Leave a comment

“Stories that Sell” book review

Posted on 09/01/2010 by betty

I recently read Casey Hibbard’s excellent book on success story marketing, Stories that Sell, Turn Satisfied Customers into Your Most Powerful Sales and Marketing Asset. People are relying more and more on the customer’s voice to make buying decisions. This … Continue reading →

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Crafting White Paper 2.0 book review

Posted on 06/19/2010 by betty

Jonathan Kantor gave a great online workshop, “White Paper 101,” last week based on his recent book, Crafting White Paper 2.0, Designing Information for Today’s Time and Attention-Challenged Business Reader. So I thought I’d take advantage of having just taken … Continue reading →

Posted in Book reviews, White papers | 4 Comments