Category Archives: Case studies

Truth in storytelling

Posted on 10/20/2010 by betty

No other form of collateral speaks more tangibly and truthfully about the value of your service or company than a customer success story. A customer story, which is a case study in story form, is essentially a before and after … Continue reading →

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How to get great quotes for case studies

Posted on 09/15/2010 by betty

Your case studies and success stories need at least one great quote from your client that clearly states the results that you helped them achieve. There’s just one problem though, the testimonial dilemma. Robert Middleton of Action Plan Marketing puts … Continue reading →

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“Stories that Sell” book review

Posted on 09/01/2010 by betty

I recently read Casey Hibbard’s excellent book on success story marketing, Stories that Sell, Turn Satisfied Customers into Your Most Powerful Sales and Marketing Asset. People are relying more and more on the customer’s voice to make buying decisions. This … Continue reading →

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The top three case study mistakes

Posted on 08/25/2010 by betty

It’s unfortunately true that not all case studies are successful. As I read and research case studies, it’s usually not hard to see why. The top three reasons, in my opinion, that case studies fail to live up to their … Continue reading →

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The four types of case studies: which is right for you?

Posted on 08/14/2010 by betty

The key to determining which type of case study is right for you is knowing your audience. This is critical because, for example, a technical decision maker is not going to find the information he or she wants in a … Continue reading →

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