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Category Archives: Content strategy
The Web Content Strategist Bible book review
The Web Content Strategist’s Bible, Developing Content for Large-Scale Websites, by Richard Sheffield struck a chord with me and also raised a few questions. Having worked on three web content projects myself, primarily as a content developer, I can appreciate … Continue reading
Posted in Book reviews, Content strategy, Web copy
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Content strategy – a revolution?
I had lunch with my friend Bill Albing, a veteran tech comm and user experience specialist, last week and we caught up on our different interests in the ever-broadening field of business and technical communications. I find the boundaries are … Continue reading
Posted in Content strategy, Marketing
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How to inspire buyers to take action
B2B companies that sell innovative and technical products have an added challenge in selling. It’s not only a potentially sizable investment for the buyer, but potential buyers may not know how your product can benefit them. If it’s something similar … Continue reading
Posted in Content strategy, Marketing
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Why white papers?
Why are white papers such an effective marketing tool? White papers convey expert status to companies because of their objective approach. Even small businesses and solo entrepreneurs can leverage the white paper’s cousin – a special report – to accomplish … Continue reading
Posted in Content strategy, Copywriting, Marketing, White papers
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Content is sharing knowledge
Marketing with content allows businesses to build trust and credibility with their audience. But it’s important to remember what content is not: Content is not advertising. Content is not product information. Content is more like a classroom, a place where … Continue reading
Posted in Content strategy
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