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Category Archives: Web copy
How to engage web readers
What makes content worthy of a reader’s precious time? The main reason people read online is to learn something useful for their personal or business goals. However, engaging readers today is more challenging than ever. People read very selectively online, … Continue reading
Posted in Web copy
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The Web Content Strategist Bible book review
The Web Content Strategist’s Bible, Developing Content for Large-Scale Websites, by Richard Sheffield struck a chord with me and also raised a few questions. Having worked on three web content projects myself, primarily as a content developer, I can appreciate … Continue reading
Posted in Book reviews, Content strategy, Web copy
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How to write great headlines
The three principles of writing headlines I mentioned in my last post were target the reader, show a benefit, and be specific. For targeting the reader, focus on relevant keywords in your headlines. Mostly you’ll do this naturally, but some … Continue reading
Posted in Copywriting, Web copy
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Five tips for writing better headlines
Did you know that on average, eighty percent of readers only read the headline and not the text? That gives you only two options, either try to get your message across in your title and headings or write a really … Continue reading
Posted in Copywriting, Web copy
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The evolving case study (part 2)
In my previous post, I mentioned that there’s a trend to list short case study abstracts on web pages. Sometimes there are links to full case studies with the abstracts and sometimes not. If you’re using case study abstracts and … Continue reading
Posted in Case studies, Web copy
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