Category Archives: White papers

Why white papers?

Posted on 12/21/2011 by betty

Why are white papers such an effective marketing tool? White papers convey expert status to companies because of their objective approach. Even small businesses and solo entrepreneurs can leverage the white paper’s cousin – a special report – to accomplish … Continue reading →

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Crafting White Paper 2.0 book review

Posted on 06/19/2010 by betty

Jonathan Kantor gave a great online workshop, “White Paper 101,” last week based on his recent book, Crafting White Paper 2.0, Designing Information for Today’s Time and Attention-Challenged Business Reader. So I thought I’d take advantage of having just taken … Continue reading →

Posted in Book reviews, White papers | 4 Comments