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Category Archives: Copywriting
Why white papers?
Why are white papers such an effective marketing tool? White papers convey expert status to companies because of their objective approach. Even small businesses and solo entrepreneurs can leverage the white paper’s cousin – a special report – to accomplish … Continue reading
Posted in Content strategy, Copywriting, Marketing, White papers
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How to write great headlines
The three principles of writing headlines I mentioned in my last post were target the reader, show a benefit, and be specific. For targeting the reader, focus on relevant keywords in your headlines. Mostly you’ll do this naturally, but some … Continue reading
Posted in Copywriting, Web copy
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Five tips for writing better headlines
Did you know that on average, eighty percent of readers only read the headline and not the text? That gives you only two options, either try to get your message across in your title and headings or write a really … Continue reading
Posted in Copywriting, Web copy
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